My Mission
After 10 years in the marketing industry, I’ve seen too many small business owners invest their time, energy, and money into marketing that didn’t deliver. I've developed this course to change that—giving you the tools, clarity, and confidence to create a marketing plan that’s right for your business, and worth your investment.
The Vision
Make marketing feel doable, strategic, and aligned for small business owners who do it all.
To empower small business owners with the confidence, tools, and clarity to market their businesses in a way that feels aligned, strategic, and sustainable. Through practical, human-centred training, I help people move from overwhelm to action—so they can make informed decisions, invest wisely, and grow with intention.
Meet Pearl
I’ve spent the past decade working across all corners of the marketing industry—with a strong focus on supporting small and growing businesses. I started out as Brand & Design Coordinator at Mojo Coffee, helping shape a brand that now wholesales to over 100 small businesses. At The Big Picture, I worked with countless Wellington startups as they brought their businesses to life through print and design. My time at Aro Digital and Tall Poppy deepened my strategy work—helping small to medium-sized businesses and franchise owners get clear on where to invest their time, energy, and media spend. Now, I bring all of that insight into this course — designed to give small business owners the confidence and clarity to build their own marketing plans, with support and structure every step of
the way.
