Overview
Editable Marketing Spreadsheet Toolkit for Small Business Owners
Take control of your marketing strategy and performance — even if you're not a numbers person.
This downloadable Google Sheets or Excel toolkit includes beginner-friendly templates designed to help small business owners and marketers make confident, data-driven decisions.
What's Included
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Perfect For: Freelancers & solopreneurs
Marketing teams in small businesses
Coaches, consultants, and ecommerce store owners
Anyone who wants clarity, not complexity.
Customer Lifetime Value Calculator
Easily calculate how much each customer is worth to your business over time. Understand your real ROI after factoring in gross margin and acquisition costs.
Channel Mix Calculator
Figure out what channels will get you the best results. Compare key metrics like CPM, CTR, traffic, and leads across platforms like Meta, Google, YouTube, and TikTok. Ideal for planning your media spend and optimizing ad performance.
Marketing Plan Template (90 Days)
Stay organized with a quarterly view of your marketing activities. Set goals, map tactics, and assign actions month-by-month — no more scrambling for ideas.
Glossary of Marketing Terms
Never feel lost again. A jargon-busting glossary so you understand what metrics like CPC, CAC, and CTR actually mean in plain English.
Your Download Includes:
1 editable .xlsx file
Excel or Google Sheets friendly formatting
